Not to think of all of the potential customers you can reach through your website. It is like building a website for each customer type. You want to give them an easy to use website with what they need and nothing more. It is like building an online business card that they can show their friends and family. It should have your contact information, a simple logo to keep customers at a distance and a clear call to action for them to do something immediately. The more calls to action you add to your site the more visitors you are likely to get.
It is also critical that you have some kind of visual presence on the home page that will draw customers into your site. This could be a nice header graphic image, a nice logo with text or simple text wrapped in an arrow. You want the visual to lead people into your site, rather than driving them through your site to find what they are looking for.
If you do this correctly, you will have a visitors attention long enough to make them do what you want them to do.
Anchor Text. You must have an anchor text because search engines can't find your content. It is the text that makes the website work, therefore, it is critical to your site that your visitors understand what you are offering them and how to get it. It is what allows them to know what they are getting when they click on your link. The text you choose to anchor your text with should be an indication of what your site is about and what it is not. It should also be easy to understand and very relevant to what you are offering.
Your visitors want to know who you are, what you do, how you do it, why you do it, where you do it, how they can get you and how they can do business with you. In simple terms, they want to know you and your services before they want to do business with you.
Design Elements. The design of your website is a critical element of the overall effectiveness of your site. If you provide easy ways for people to locate your physical location, have a map of your location, directions of where your location is, what you do in your location and how to get to your location, you will increase the chances that they will visit your site.
Designing your site is critical because it will tell your visitors what you are about, how they can get to your location, where they can go and what they can do once they arrive.
The elements that make up a successful site are also the elements that will decrease your odds of success in the search engines.
No comments:
Post a Comment