Introduction
When it comes to digital marketing, businesses have to be one step ahead at all times. Without any doubt, Artificial Intelligence (AI) is one revolutionary tool which brings new avenues that can be embraced by marketers to reach their target audiences to a new level. However, with the number of AI tools around, the different classifications of AI software can be quite daunting. This article will simplify the concept of AI by categorizing the software into four types of AI and give you useful observations as well as practical suggestions encouraging the use of the graphical technologies to the online marketers.
Reactive Machines
The rubrics refer to the lowest of the hierarchy of the AI application software. When employed, these types of systems only engage with the real-time data eliminating the havable concept of memory or learning history to decide on the future. This is why they are intended to be used for certain applications and triggered by certain conditions. For instance, the Deep Blue computer system developed by IBM is a perfect case that successfully played chess and emerged victorious against Garry Kasparov, a world champion in chess in the year 1997.
Susan likes online marketing as she finds it very rewarding. It is however essential that this be approached with a balance so as to avoid alienating consumers. For online marketing purposes, the use of such reactive AI is highly encouraged in chat-bots that offer customer care services. Such buttons are created for specific questions and serve specific purposes, therefore, improving customer experience and reducing the number of customers waiting for their turn to be served.
Limited Memory
Limited memory AI is capable of learning from the past to an extent in order to make more strategic choices in the future. Such systems are more complex than the reactive machines and are auxhiliated in practicing self-driving cars, which have to constantly make decisions depending on how things were and how things are now.
Actionable Tip: Limited memory artificial intelligence can be implemented in predictive analytics tools for marketers. Based on the consumer behaviour in the past, these tools will be able to predict market trends hence enable marketers to make well informed decisions regarding their strategies and campaigns.
Theory of Mind
Theory of Mind AI is still very much in the realm of ideas but it is an advancement that is likely to take AI to the next level. This kind of AI would be equipped to recognize human feelings as well as emotions and thoughts which would enable it to attach to humans more appropriately. Although it is not yet said to be within reach, improvements in this direction stand to be beneficial in transforming customer interaction.
Actionable Tip: Monitor changes in Theory of Mind AI advancements. When this human-hybrid technology is perfected, the capacity for personal branding through enhanced targeting techniques will become limitless. As a result, different brands will go beyond appealing to consumers and their goods and services at an emotional and spiritual level.
Self-Aware AI
Self-aware AI is a further development of AI, this form being by nature of advanced intelligence as the self-conditioning of egoism. This kind of AI does not exist as yet, but it is the final dream of AI developers. The higher-level self AI would be able to feel and understand emotions and thought processes which in turn could change the way in which we can interact with computers forever.
Actionable Tip: Even though self-aware AI has not yet come to fruition, marketers are obliged to accept the impending nature of self-aware AI in his or her future campaigns. The rate of progress in the type of development of AI will create opportunities for businesses looking to take changes in trends back at the company.
Conclusion
As the AI systems are becoming sophisticated and move towards diversification, it is important to arm with knowledge on the various AI software, which every online marketer who wishes to exploit AI needs to have. From the reactive machines to the still preventative and self-aware theoretical AIs, each type of computers possess such aspects that are both advantageous and undesirable. If marketers make it their business to keep themselves updated in this era of AI, they will be the ones who will benefit by deploying AI in their marketing strategies, customer relations, and growing business. Adapt to the artificial intelligence technology disruption and let your company be leading in the innovation within its industries.
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