The Marketing Analyst’s Guide to Data-Driven Success: Unlocking Insights for Better Decisions

Introduction Data-driven marketing is not just focused on numbers, but getting more attention from the data consumers that would need to imaginatively piece everything together and fashion a suitable tactic, or trend. In tandem is a marketing analyst, the one with all the answers to the questions, who discusses business users’ requirement and generates reports that are useful. But what are the requirements for someone in this position in order to reach high performance? This article outlines the main competencies, tools, and strategies of every marketing analyst worth his/her salt, and therefore highlights important factors and practical suggestions that would help you in this moving space. The Role of a Marketing Analyst Understanding Consumer Behavior Marketing analyst’s role, on the other hand, involve getting inside an individual's mind and getting to know what the consumer ever wished to buy. She is a data-oriented specialist who gathers and analyzes social media, website, ...