How Do I Know Who My Target Audience Really Is? 🎯🧠
A grounded, honest guide to finding the people who actually care, not just the ones you hope will Introduction Almost every marketing struggle eventually circles back to the same quiet problem. You’re posting. You’re sharing. You’re showing up. And yet something feels off. Engagement is scattered. Sales feel unpredictable. The message feels right to you, but it doesn’t seem to land the same way for others. That’s usually the moment someone says, “You need to know your target audience.” Helpful advice. Vague execution. Knowing your target audience isn’t about demographics on a slide deck. It’s about understanding behavior, motivation, resistance, and context. Until that clicks, marketing feels like shouting into fog. Let’s clear it. Your Target Audience Is Not “Everyone” 🙅 This sounds obvious, but it’s where most confusion begins. When messaging tries to appeal to everyone, it connects deeply with no one. Broad audiences dilute language. They soften conviction. They blur intent...