What is Critical Marketing Theory? Unpacking the Concept for Modern Marketers
Introduction However, in this fast-moving world of digital marketing, strategies and tools do tend to evolve over time, although, at their core, they are based on understanding your audience, creating value, and influencing behaviors. While traditional marketing has been about driving sales and visibility, there is perhaps a more in-depth, analytical manner of looking at marketing in general, known as Critical Marketing Theory. To digital marketers, this is not just an interesting academic exercise but a source of fresh perspectives on new ethical issues, dynamics of power, and societal implications of marketing strategies. Importantly, it offers general insights to help one build more long-term value in their marketing rather than short-term gains. Don’t miss out on this opportunity to enhance your marketing expertise! But what is critical marketing theory, and how can you take some of its core precepts and apply them in more routine marketing strategies? Let's unpack the concep...