Marketing Strategy

  Introduction Email marketing remains one of the best ways to reach your prospective customers for sales and build great relations with them. But here comes a very important question: Is it okay to send marketing emails without consent? The plain and simple answer is no-at least, not without probably breaking very strict privacy and data protection laws. Don’t let another day go by struggling with outdated marketing methods For any online marketer, it's essential to have some idea of what the legal landscape looks like that surrounds marketing emails. Because sending unsolicited emails can easily land you in legal trouble besides bringing a bad reputation to your brand, it becomes important to look at some of the major regulations guiding email marketing, highlight the importance of consent, and give actionable tips to ensure you stay compliant while achieving your marketing goals. Introduction: Why Consent Matters in Email Marketing It would seem that email marketing is quick to ...