Tool Time Marketing

  Introduction The question of whether one needs to learn accounting is often asked of those aspiring professionals who want to study marketing. After all, marketing and accounting are two admittedly different disciplines-one focusing on creativity, brand building, and consumer behavior, while the other focuses on numbers, balance sheets, and financial reporting. So, can you successfully study marketing without diving deep into the world of accounting? Don’t wait any longer! Take charge of your marketing journey today The short answer would be yes. You absolutely can have a successful marketing career without becoming an expert in accounting. But basic financial concepts can give one an added edge in the marketing arena. The following article tries to establish whether studying accounting is essential for marketing, how one can be successful without the same, and why basic knowledge of financial principles might still be an asset to one's career. Marketing and Accounting: Different...