Marketing Strategy

  Introduction: The Double-Edged Sword of Social Media Marketing ⚔️ Social media marketing: it’s the digital playground where brands grow, influencers rise, and virality can change a business overnight. But as thrilling as it sounds, it’s not all sunshine and shares . Marketers are drawn to social media because of its reach, speed, and ability to create brand affinity—but those same strengths can easily become weaknesses when handled without strategy. So, before you double down on your TikTok hustle or spend more on Meta ads, let’s zoom out and explore the real advantages and disadvantages of social media marketing —complete with actionable tips to help you win smarter, not just louder. advantages and disadvantages of social media marketing ✅ Advantages of Social Media Marketing 1. Cost-Effective Brand Exposure Unlike traditional media, social platforms offer massive visibility at little to no cost. Why It Works: You can start with $0. Paid ads are scalable—even with small bud...