Can Marketing Create a Need? Understanding Consumer Behavior and the Power of Perception
Introduction In this ever-changing world of digital marketing, there has been one constant debate in the middle: does marketing create a need or uncover it? It's a question at the heart of marketing strategy, especially in brands that would work to cut through the noise of an oversaturated marketplace. While needs in themselves are oftentimes thought of as inherent, inasmuch as we cannot live without things like food and water, or shelter, marketing has a way of turning people into feeling needs that they otherwise would not have considered important. Don't miss out on this essential resource for marketers In this article, we are going to explore if marketing can really create need by taking a deeper dive into the psychology behind consumer behavior, and we also present actionable strategies that online marketers can immediately use to ethically shape perception and drive demand. Whether one is building a product launch or refining his brand messaging, being able to understan...