Am I targeting the wrong audience, or is my message the real problem? Introduction 📣 You’re showing up. Posting consistently. Running ads. Sending emails. Tweaking headlines. Something is happening, but not the thing you actually want. Maybe traffic is coming in but sales are quiet. Maybe engagement exists but feels hollow. Maybe people nod along and still don’t buy. That’s when this question starts to haunt every marketer, creator, and business owner. Am I talking to the wrong people… or am I saying the wrong things? This isn’t a small question. It sits at the center of almost every stalled campaign. The frustrating part is that the answer is rarely one or the other. It’s usually a messy overlap, with one side causing the other to fail harder. Let’s pull this apart without fluff and get honest about what’s really going on. The Comfort Trap of “Wrong Audience” 🧠 Blaming the audience feels safe. It sounds logical. It protects your ego. If people aren’t buying, clearly they just...