Tool Time Marketing

  Introduction Introduction At present, there is a continuous search among marketers for novel ways of gaining a competitive advantage mainly because life is fast-paced and quite a lot is happening within the virtual parameters. As technology grows so do the tools including Artificial Intelligence (AI) which makes it easy to come up the marketing strategies aimed at efficiency, personalization, and forming meaningful insights based on data. However, among the multitude of available AI tools, the challenge for marketing specialists is which ones to choose for their campaigns in a quantitative sense. In support, AI technologies can improve how people deal with marketing by offering solutions for either increasing content production or effectiveness or for targeting behavioral syndromes. In this paper, the most prioritized AI tools for use by the marketers’ online have been outlined and practical ways in which they may be used have been presented. The Expanding Role of AI in Online Ma...