Tool Time Marketing

 Introduction Consumers today are bombarded with content from all corners of the world in this age of fast-paced technology. What makes them stop, take notice and more importantly, make them remember the information that has been processed home? The answer lies in content branding – a marketing technique that moves beyond content development to forging a bond that places your brand in the hearts and minds of the target audience. This process is particularly useful for online marketers who want to move ahead of competitors. It is, however, necessary to know what is content branding? And what is the relevancy of such action in improving marketing schemes? Focus on the definition of content branding, its importance and how to apply it with the emphasis on the creation of bright and strong brands. Don’t let mediocre content hold you back! Content Branding Definition: Thus, at its most basic definition, content branding is defining and promoting content that is in line with the brand im...