Tool Time Marketing

  Introduction Introduction Definition of Business Blogging Business blogging is when a business engages in the development and management of a blog for different purposes – brand building, customer interaction, lead generation, etc. In contrast with personal blogs, business blogs are designed in a particular way to meet potential or existing customers’ needs and at the same time, promote the objectives of the business. Importance of Case Studies in Understanding Business Blogging Case studies are very important in proving the particular ways in which different businesses will apply business blogging towards the achievement of their marketing and business goals. They provide the targets with practical examples as well as rationale for such activities, letting them appreciate the progress and the challenges faced by the businesses. Business case studies assist in learning practical lessons, contrasting different approaches and methods, and pinpointing the most effective approaches....