Tool Time Marketing

  Introduction However, in this fast-moving world of digital marketing, strategies and tools do tend to evolve over time, although, at their core, they are based on understanding your audience, creating value, and influencing behaviors. While traditional marketing has been about driving sales and visibility, there is perhaps a more in-depth, analytical manner of looking at marketing in general, known as Critical Marketing Theory. To digital marketers, this is not just an interesting academic exercise but a source of fresh perspectives on new ethical issues, dynamics of power, and societal implications of marketing strategies. Importantly, it offers general insights to help one build more long-term value in their marketing rather than short-term gains. Don’t miss out on this opportunity to enhance your marketing expertise! But what is critical marketing theory, and how can you take some of its core precepts and apply them in more routine marketing strategies? Let's unpack the concep...

  Introduction In this ever-changing world of digital marketing, there has been one constant debate in the middle: does marketing create a need or uncover it? It's a question at the heart of marketing strategy, especially in brands that would work to cut through the noise of an oversaturated marketplace. While needs in themselves are oftentimes thought of as inherent, inasmuch as we cannot live without things like food and water, or shelter, marketing has a way of turning people into feeling needs that they otherwise would not have considered important. Don't miss out on this essential resource for marketers In this article, we are going to explore if marketing can really create need by taking a deeper dive into the psychology behind consumer behavior, and we also present actionable strategies that online marketers can immediately use to ethically shape perception and drive demand. Whether one is building a product launch or refining his brand messaging, being able to understan...

  Introduction In this fast-evolving online marketing arena, freelancing has emerged as a very lucrative career. Whether you want to get rid of the drudgery of the 9-to-5 routine or cash in on your digital marketing expertise, freelancing offers a flexible avenue for growing your career. However, turning successful as a freelance digital marketer requires much more besides expertise: it is a well-thought-out, strategic process that demands planning and discipline. Don’t miss out on this opportunity to transform your perspective on marketing! This tutorial will lead one through how to kick-start their freelancing career in digital marketing, offering insight and actionable tips along the way. Why Freelance in Digital Marketing? Before getting into the "how," let's go through the "why." Digital marketing has opened up a plethora of opportunities for freelancers. With businesses increasingly focusing on online presence and visibility of their brands, skilled digita...