Video content rules the digital marketing landscape that seems to change with every minute. It engages your audience and converts more audiences into customers than any other medium. But let's be honest, traditional video production can be ridiculously expensive, time-consuming, and requires a great deal of expertise. This is why AI has become the ultimate differentiator for marketers who want engaging videos with high-quality finishes, without the fuss.
Imagine creating amazing videos in minutes from the comfort of your laptop. Sounds dreamy, right? Thanks to AI-powered video tools, it is very much achievable and quite easily done, too. In this guide, we are going to explore how to make a video with AI, share practical tips, and show how you can make the most out of your video marketing strategy.
Why Use AI for Video Creation?
Before we delve into the steps, let me outline why creating videos with AI is a no-brainer for online marketers.
1. Saves Time and Effort
Traditional video creation requires so many moving parts: scripting, shooting, editing, among many others. AI automates most of these, changing what was an all-day activity into one you can do in minutes.
2. Budget-Friendly Options
Well, those days are gone when one used to hire a whole video production crew. AI-powered platforms are cost-effective yet yield professional results. In this way, high-quality video content is within reach of every small business owner to large marketing teams.
3. No Technical Skills Required
To be on AI tools, you do not have to be a tech wizard. Most of the platforms come with intuitive drag-and-drop interfaces complete with templates designed for users of all experience levels.
For instance, a solo entrepreneur might use an AI video creator to create a professional product explainer video that goes viral with thousands of views and brings in more sales without the help of another professional.
How to Create a Video Using AI: A Step-by-Step Guide
Ready to make your very first video with the help of AI? Here's how you can create a video that actually looks professional and helps to engage your audience:
1. Define Your Video's Purpose and Audience
Every successful video starts with a clear goal in mind. Are you trying to boost brand awareness, explain a complex concept, or promote a product? Knowing your audience and what you want people to take away after they have watched will drive the whole production process.
Actionable Tip: Write down what your key objectives are, then outline what you want those to communicate. Doing this will make the next steps a great deal easier.
2. AI-Assisted Scriptwriting
A good script is the backbone of any great video. If writing doesn't come easily to you, then don't be overly concerned, as there are AI-supported tools for writing, such as ChatGPT, Jasper, and Writesonic, which will help you with creating a script; you just need to supply the topic or the main ideas, and you will get a ready-to-go script from the AI.
Example: If you are creating a video on how AI can benefit the content marketers, ask the ChatGPT assistant this: "Write a 90-second video script that describes ways AI can streamline content creation."
Actionable Tip: Go through the script AI just generated for your brand's voice and include a strong call to action.
3. Choose the Right AI Video Creation Tool
There are numerous AI video creation platforms that will make the process a walk in the park. Let's see some of the most popular variants:
Lumen5 - This online platform turns text-based content like blog posts into engaging videos. Great for transforming written content into visual format.
Pictory - This automatically generates short, shareable videos out of long-form content like webinars or podcasts with auto-subtitle inclusion in seconds.
Synthesia - Leverage AI-powered avatars that will naturally present your script in a truly human way, perfect for training or explainer videos.
InVideo: Premade templates for social media ads, promotional videos, and many more.
Example: An e-commerce brand used Lumen5 to convert their product guide blog post into a video ad that increased their social media engagement by 50% in that particular niche.
Actionable Tip: Give a few a try to figure out which one best fits what you need. Most of them do free trials, so take advantage of those before investing.
4. Make Your Video Personalized for Impact
AI tools will give you an amazing starting point, but don't just stop there. You can really make your video custom with your brand's colors, fonts, and even logo. You can easily adjust the speed of the video; add or remove scenes; and insert your own image or clip.
How to Do It: Rearrange elements using drag-and-drop capabilities within the platform, making sure everything fits cohesively into the visual identity of your brand.
Actionable Tip: Know your audience. Communicate with the use of big and loud images if you deal with younger viewers, keep it clean and minimal for your audience of professional people.
5. Add AI-Generated Voiceovers and Animations
AI can also create realistic voiceovers, which allows you to not have to hire professional voice-over artists. In this respect, different tools like Murf and Speechelo provide you with many different voices in multiple languages in various accents. To top it off, add royalty-free background music from either Epidemic Sound or Artlist to give oomph to your video.
For instance, this tech startup used Murf to create a voiceover for their product demo in a confident and professional tone to complement their brand image.
Actionable Tip: The background music should complement and not overpower your message. Adjust your audio levels appropriately.
6. Fine-Tune and Edit Your Video
Even though AI handles most of the work, a human touch is required to fine-tune or perfect it. First, review your video for any inconsistency, awkwardness in transition, or elements not fitting with your vision.
Editing Tools:
Magisto: Auto-edited using AI; you can make manual tweaks if you want.
Adobe Premiere Pro: Advanced editing with AI capabilities, ideal for those with a bit more experience.
Pro Tip: Have another pair of eyes look over the video. Sometimes a fresh set of eyes catches things you might have overlooked.
7. Optimize Your Video for SEO and Social Sharing
In order to take full advantage of your video, it is always important that you optimize it for both search and social platforms. You must insert keywords in the title, description, and tags so that your video becomes highly discoverable. Subtitles will ensure accessibility and increased engagement, especially since people tend to watch videos without sound on platforms like Facebook and Instagram.
SEO Tips:
Insert an attractive title with the inclusion of relevant keywords.
Insert a detailed description along with the call to action.
Insert a custom thumbnail which is attention-grabbing.
Example: A travel blogger optimized his AI-generated video with keywords, such as "best travel tips" and "affordable destinations," which increased its visibility on YouTube.
Actionable Tip: Try experimenting with different video platforms. Study its performance and put insights into action for enhancing your next project.
Conclusion: Take Your Video Marketing to the Next Level with AI
AI democratized video creation and made the facility available for marketers of all skills, from A to Z. With AI video tools, high-quality and engaging videos can be created both fast and at an affordable price. Be it a small business wanting to promote any product or an experienced marketer who wants to drive engagement-AI has got something to offer.
So why wait? Dive into the world of AI video creation and transform your content marketing strategy once and for all, today. The possibilities are endless once you have the right tool in your hands and just a wee bit of creativity.
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